Page 28 - KFED PR REPORT LOCAL - AUGUST 2025

Press Release

Khalifa Fund for Enterprise Development reveals new brand
identity

Abu Dhabi, 29 August 2025: The Khalifa Fund for Enterprise Development (KFED) has unveiled a new
brand identity underscoring its commitment to innovation, resilience, and impact.

The new brand identity reflects KFED’s alignment with the UAE’s national priorities, focusing on
innovation, digital transformation, and sustainability. It highlights KFED’s growing role in achieving the
objectives of the Falcon Economy, through a sustainable operating model and diversified financial
solutions, accelerating Abu Dhabi’s transformation into a smart, diversified, and sustainable economy.

Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development (KFED) said:
“As a leading facilitator of entrepreneurship in the region, we at KFED seek to exemplify our attributes
including resilience and passion for innovation in our brand identity. The new design reflects this vision
and reinforces our steadfast dedication to supporting Abu Dhabi’s national priorities and strategic
objectives, while cultivating a distinguished entrepreneurial ecosystem. We are confident that this refreshed
identity will further elevate the KFED’s standing and contribute to its long-term success.”

The Khalifa Fund for Enterprise Development proactively works to create an ecosystem that provides
emerging entrepreneurs, and small and medium-sized enterprises (SMEs) with the resources necessary for
sustainable progress. With its updated brand, KFED is prepared to connect with a wider audience in the
business community and further cement its position as a key entity in the knowledge-based economic
landscape.

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About Khalifa Fund for Enterprise Development:

The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government. Its
mission is to nurture the culture of entrepreneurship, promote innovation, and offer support for small and
medium-sized enterprises (SMEs) within the UAE through a balanced ecosystem.

Founded in 2007 in accordance with Law No. 14 of 2005 and its amendments, the Fund was established to
align with the vision of the late Sheikh Khalifa Bin Zayed Al Nahyan.

To learn more about the Khalifa Fund for Enterprise Development, please visit: www.khalifafund.ae