Page 50 - KFED PR REPORT LOCAL - AUGUST 2025

Khalifa Fund for Enterprise Development reveals new

brand identity

The Khalifa Fund for Enterprise Development (KFED) has unveiled a new brand identity
underscoring its commitment to innovation, resilience, and impact.

The new brand identity reflects KFED’s alignment with the UAE’s national priorities, focusing on
innovation, digital transformation, and sustainability. It highlights KFED’s growing role in achieving
the objectives of the Falcon Economy, through a sustainable operating model and diversified
financial solutions, accelerating Abu Dhabi’s transformation into a smart, diversified, and
sustainable economy.

Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development (KFED)
said: “As a leading facilitator of entrepreneurship in the region, we at KFED seek to exemplify our
attributes including resilience and passion for innovation in our brand identity. The new design
reflects this vision and reinforces our steadfast dedication to supporting Abu Dhabi’s national
priorities and strategic objectives, while cultivating a distinguished entrepreneurial ecosystem. We
are confident that this refreshed identity will further elevate the KFED’s standing and contribute to
its long-term success.”

The Khalifa Fund for Enterprise Development proactively works to create an ecosystem that
provides emerging entrepreneurs, and small and medium-sized enterprises (SMEs) with the

https://www.mediaoffice.abudhabi/en/economy/khalifa-fund-for-enterprise-development-reveals-
new-brand-identity/