Page 3 - HIMA PR REPORT - NOVEMBER 2023
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PR REPORT
HIMA
November 2023
4 Content Developments were made for HIMA
1 Media Invite was send to all Saudi Arabia Publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 79,100
*Arabic Total Value of Spend 1:4 AED 316,400
English Total AED 206,700
*English Total Value of Spend 1:4 AED 826,800
TOTAL AED 1,143,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
