Page 54 - ALEF EDUCATION PR REPORT FEBRUARY 2025

2/25/25, 4:59 PM Alef Education Sustains Strong Growth in 2024, Achieves Reve
and 40 million texts have been extracted, covering approximately 84% of the initiative’s text-sourcing goal.
The field testing of Miqyas Al Dhad will conclude by the end of February 2025, while the target launch date is

the third quarter of 2025.

Committed to maximising shareholder value, driving scale and boosting earnings growth through a targeted
and focused growth strategy

Alef Education has placed a strong emphasis on securing contract extensions with key clients. The recent three
year contract extension with ADEK provides significant revenue visibility until 2033, provisioning for a
minimum of 80,000 students with a fixed fee per student. In addition to these efforts, Alef Education is

actively exploring opportunities to expand its offerings beyond the current grades served. The goal is to
increase its student base by providing its core platform to a broader range of educational levels.

The B2G and Partnerships segment made significant progress, securing two government contracts in the last
quarter of 2024: one with Al Ain Football Club for AED 3.8 million and another with Abu Dhabi Civil

Defence Authority for AED 5.1 million over the life of their contracts. The Company also expanded into
Morocco, supporting the Education Reform Plan 2022-2026, where it signed a contract to deliver an
innovative Arabic language program to 50,000 students and 2,500 teachers across 300 schools.

In addition, an MOU was signed with Egyptian publishing house Nahdet Misr—one of the largest in the

region—to collaborate across several key regions in the GCC, Levant and North Africa.

2024 marked a key milestone for Alef Education. Its successful entry into the education market in the

Kingdom of Saudi Arabia aligned with the Group’s strategy of targeting markets that share linguistic, cultural,
and pedagogical similarities to its core UAE market. The Company’s business development teams are also
actively pursuing opportunities in Egypt and Saudi Arabia, positioning Alef Education for further rapid

expansion in these key markets.

Alef Education is executing a dynamic, multi-pronged growth strategy to serve the expanding B2G and B2B

markets in the UAE while positioning itself as a global leader in EdTech. The Company is driving organic
growth by expanding its product portfolio, securing high-impact B2G contracts with ministries of education

and governmental initiatives across several geographies, and fortifying its presence in identified B2B markets.

To strengthen its position in the B2B segment, Alef Education is developing personalised solutions for schools

and school groups, building distribution and reseller networks, and forging strategic partnerships. The
Company is also intensifying its sales and marketing efforts to expand in the B2B market. It aims to

significantly grow in the private school market by introducing new subjects and catering to younger students.

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