Page 29 - HBMSU PR REPORT

Page 29 - HBMSU PR REPORT - NOVEMBER 2023

P. 29

11/29/23, 9:59 AM HBMSU organises the second edition of “Tomorrow Ride” cycling event - mid-east.info
Maktoum, has evolved into a hallmark city event, reflecting our commitment to promoting physical
activities and creating a sustainable and integrated environment that nurtures every facet of health and
well-being. Hosting these events on the HBMSU campus, with its prestigious WELL Health Safety Rating,

underscores our dedication to creating an environment that prioritises security, safety, and health.”

For his part, H.E. Sultan Bin Sulayem, the Chairman of the Ports, Customs and Free Zone Corporation,
said: “The Ports, Customs and Free Zone Corporation’s partnership in launching (Tomorrow’s Ride) cycling

event confirms its commitment to elevating Dubai’s standing as one of the world’s most dynamic cities. By
emphasising the significance of sport in our daily lives, we aim to contribute to a healthier and more

vibrant future for both residents and visitors in Dubai. Furthermore, the active involvement of PCFC
employees in an event within Dubai Fitness Challenge reflects our commitment to teamwork, recognising
its pivotal role in shaping a brighter and healthier future for all.”

Starting at the HBMSU headquarters, the ride progressed through the Academic City from 6:15 am to 10:30

am. Participants of all ages were welcomed to take part in the 4 km family track, making the event an
inclusive experience, while experienced cyclists tested their endurance and skills on the more challenging
14 km course.

In addition to the sporting events, participants also had the opportunity to take part in a range of

entertaining activities, competitions, all set in a vibrant celebration of the 52nd UAE National Day. At the
end of the ride, partners and sponsors of the initiative were recognised for their commitment to the event’s
success.

The second edition of “Tomorrow Ride” was substantially supported by the Ports, Customs and Free Zone

Corporation (PCFC) as the Main Partner; Al Khaleejiya Radio as the Radio Partner; Mediclinic Welcare
Hospital as the Health Partner. Other notable contributors included Dubai Sports Council, Dubai Police,
Dubai Roads and Transport Authority (RTA) – Dubai, and Dubai Corporation For Ambulance Services.