Page 3 - HBMSU PR REPORT - NOVEMBER 2023
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
November 2023
4 Press Releases were issued for HBMSU
3 Statements were issued for HBMSU
4 Interviews were conducted for HBMSU
3 Content Development were made for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,936,200
*Arabic Total Value of Spend 1:4 AED 7,744,800
E n g l i s h T o t a l A E D 624,000
*English Total Value of Spend 1:4 AED 2,496,000
TOTAL AED 10,240,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
