Page 306 - MOE ENGLISH PR REPORT - MAY 2025 ( Part 2)

5/23/25, 9:02 AM UAE Showcases Tourism Innovation at World Tourism Forum 2025 in Prague – EVENTFAQS Middle East
H.E. Bin Touq highlighted how the UAE has prioritised the tourism sector as a key strategic
pillar of the national economy. The country continues to strengthen its position as a leading
global destination by investing in innovation, adopting latest digital solutions, and forging
strategic partnerships with various countries and leading global institutions.

H.E. added: “The UAE has successfully established its position on the global tourism
landscape, strengthening its role in the growth and prosperity of the sector as a global hub for
sustainable tourism. This was achieved through developing advanced infrastructure, enhancing
innovation and integrating technology into tourism policies, and actively contributing to shaping
the future of global tourism through greater international collaboration.”

The Minister of Economy highlighted that participation in the Global Tourism Forum offers a
significant opportunity to enhance international collaboration and exchange expertise with
industry leaders and key decision-makers from around the world. H.E. added that the Forum is
an ideal platform for showcasing the UAE’s success in developing smart and sustainable
tourism offerings and leveraging cutting-edge technology including AI and other digital tools to
drive innovation and sustainable growth of the sector.

H.E. bin Touq added: “We believe that forging global partnerships and developing national talent
are key to ensuring a prosperous future for tourism. We look forward to enhancing collaboration
with our international partners to achieve shared goals in this vital sector.”

His Excellency also affirmed that the UAE’s efforts to transform tourism into one of the most
sustainable drivers of economic growth is driven by the National Tourism Strategy 2031. It aims
to position the UAE as the world’s best tourism destination, raise the sector’s GDP contribution
to AED 450 billion, attract AED 100 billion in tourism investments within the UAE’s markets, and
welcome 40 million hotel guests.

The World Tourism Forum 2025 explored the potential of AI and cutting-edge technologies in
shaping the future of tourism. It featured discussions and workshops on innovation, societal
responsibility, education, and talent attraction, in addition to highlighting leading projects in
smart tourism fields and sustainability. The Forum also included sessions on big data utilisation
and the environmental aspects of tourism, with the participation of experts and officials from
across sectors.

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