Page 3 - IGLOO PR REPORT - JANUARY 2024
P. 3
PR REPORT
Igloo
January 2024
1 Press Release was issued for Igloo
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 176,200
*Arabic Total Value of Spend 1:4 AED 704,800
English Total AED 275,600
*English Total Value of Spend 1:4 AED 1,102,400
TOTAL AED 1,807,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
