Page 3 - MFNCA PR REPORT - November 2024_Neat
P. 3
PR REPORT
Ministry of State for Federal National
Council Affairs
November 2024
1 Press Release was issued for MFNCA
5 Statements were issued for MFNCA
1 Media plan was made for MFNCA
10 Content Development were made for MFNCA
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,572,800
*Arabic Total Value of Spend 1:4 AED 14,291,200
English Total AED 120,300
*English Total Value of Spend 1:4 AED 481,200
TOTAL AED 14,772,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
