Page 3 - UNION PROPERTIES GENERAL REPORT - September 2023
P. 3
GENERAL REPORT
Union Properties
September 2023
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,056,400
*Arabic Total Value of Spend 1:4 AED 12,225,600
English Total AED 209,200
*English Total Value of Spend 1:4 AED 836,800
TOTAL AED 13,062,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
