Page 36 - KAEC PR REPORT - MAY 2024

5/6/24, 3:04 PM Emaar, The Economic City signs agreement with Aramex to advance logistics sustainability in KAEC | propertytime.ae
and transportation solutions, to implement sustainable and value-added logistics solutions in KAEC to
minimise environmental impact and enhance operational efficiency.

The agreement was signed by Sami Al-Najrani, Chief Operating Officer and Advisor to the Chairman,
KAEC; and Mahmoud Asha, General Manager for Western Region, Aramex, on behalf of Mr.

Abdulaziz Abdullah Al Nuwaiser, the General Manager, during a ceremony attended by numerous

renowned personalities. Rayan Albakri, Deputy Minister of Logistics Services at the Ministry of
Transport and Logistic Services; Mazen AlSaleh, Vice Secretary General – Economic Cites at

Economic Cities and Special Zones Authority (ECZA); and Mansour Al Salem, the Managing Director

of Emaar, The Economic City, attended this ceremony.

By adopting a phased approach, both parties will implement various innovative logistics solutions in
multiple phases, with phase 1 entailing the deployment of Aramex Bot deliveries in selected areas, such

as Baylasan and Marina Areas, which will allow the introduction of diverse technologies. This will
contribute to enabling maximum convenience, enhancing operational speed and efficiency, reducing

cost, as well as driving sustainability.

The agreement further includes numerous provisions, all of which are aimed at paving the way for

green logistics within KAEC, emphasising its commitment to fostering innovation and sustainability. It

provides numerous benefits for all the stakeholders involved, including improved environmental
sustainability and enhanced logistical capabilities. The first multi-compartment robot used for logistics

operations, custom-designed by Aramex through the support of its partner Ottonomy, allows for
multiple deliveries per trip, thus optimizing overall operations and paving the way for cheaper delivery

costs. Moreover, robot deliveries follow optimal routes, avoid traffic and manoeuvre through congested

urban areas with minimal disruption, significantly improving delivery speed and efficiency. In addition,
since Bots are electrically powered and emit zero emissions, their integration would substantially lower

carbon footprints. Through the flexibility of scaling up and down the Bot fleet, it can additionally adapt
to both peak and off-peak seasons. It also complies with traffic regulations with the use of advanced

sensors and algorithms to efficiently identify obstructions and prevent collisions.

Mansour Al-Salem, Managing Director of Emaar, The Economic City, said: “We are pleased to

sign this agreement with Aramex, a leading courier firm in the Middle East. We are confident that this

strategic alliance will contribute to achieving the goals of the Saudi Vision 2030, which serves as a
blueprint for fostering sustainability and innovation. Furthermore, this agreement marks a significant

stride towards advancing green logistics within KAEC as well as reflects our steadfast commitment to

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