Page 3 - HIMA PR REPORT - JULY 2024
P. 3
PR REPORT
HIMA
July 2024
1 Press Release was issued for HIMA
2 Content Developments were made for HIMA
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 134,100
*Arabic Total Value of Spend 1:4 AED 536,400
English Total AED 141,800
*English Total Value of Spend 1:4 AED 567,200
TOTAL AED 1,103,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
