Page 3 - ABCC - Workshop & Networking event 2023
P. 3
PR REPORT
The workshop and networking meeting
event
2 Press Releases were issued for ABCC
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE ‐ ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 392,700
*Arabic Total Value of Spend 1:4 AED 1,570,800
English Total AED 324,600
*English Total Value of Spend 1:4 AED 1,298,400
T O T A L AED 2,869,200
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
