Page 3 - GAS PR REPORT - NOVEMBER 2023
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PR REPORT
General Authority of Sports
November 2023
5 Press Releases were issued for the General Authority of Sports
4 Statements were made for the General Authority of Sports
1 Interview was conducted for the General Authority Sports
3 Media Invites were made for the General Authority
10 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,295,000
*Arabic Total Value of Spend 1:4 AED 9,180,000
English Total AED 221,800
*English Total Value of Spend 1:4 AED 887,200
TOTAL AED 10,067,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
