Page 3 - OQ PR REPORT - JANUARY 2025
P. 3
PR REPORT
OQ
January 2025
1 Press Release was prepared for OQ
1 Interview was conducted for OQ
The Press Release was sent to all local, Pan Arab Arabic and English publications.
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 188,200
*Arabic Total Value of Spend 1:4 AED 752,800
English Total AED 524,900
*English Total Value of Spend 1:4 AED 2,099,600
TOTAL AED 2,852,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
