Page 3 - HBMSU PR REPORT - DECEMBER 2023
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
December 2023
5 Press Releases were issued for HBMSU
1 Statement was issued for HBMSU
1 Interview was secured for HBMSU
1 Content Development was made for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,056,000
*Arabic Total Value of Spend 1:4 AED 4,224,000
E n g l i s h T o t a l A E D 472,200
*English Total Value of Spend 1:4 AED 1,888,800
TOTAL AED 6,112,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
