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GENERAL REPORT
Union Properties
April 2024
1 Press Release was done for Union Properties
6 Content Developments were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,590,900
*Arabic Total Value of Spend 1:4 AED 14,363,600
English Total AED 776,900
*English Total Value of Spend 1:4 AED 3,107,600
TOTAL AED 17,471,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
