Page 155 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

Ravi Menon, co-chairman of Sobha Realty, said the developer concluded 2023 on a
high note, attaining record-breaking sales and establishing strategic partnerships that
will shape the future of Sobha Realty.

“The exceptional growth reflects our steadfast commitment to delivering high-quality
properties. As we step into 2024, our focus remains on adapting to evolving market
trends and elevating the quality of our services, further ensuring a continuation of our
upward trajectory in the dynamic real estate landscape and realising our vision to be a
global real estate brand,” Menon said.

He said Sobha Realty’s “steadfast commitment to ensuring utmost excellence in design,
craftsmanship, quality, and customer satisfaction, as well as timely delivery of its
projects, have been key factors for the rising demand for its properties.”

The company also made significant strides in establishing a robust global presence
through its marketing efforts and set out the aspiration to expand its footprint in some
key global markets. “Sobha Realty’s consistency in setting new industry standards with
each of its projects, including the newly launched Sobha Hartland-2 and Sobha
Seahaven Sky Edition, has resulted in a strong demand from the consumers.,” said the
statement.

“Last year the company took a strategic initiative to introduce its first corporate brand
campaign ‘The Art Of The Detail’ which showcases the DNA of the organization. As a
result, Sobha Realty rose to become the 2nd most recalled brand in Dubai Real Estate
in the year, reported in a brand health research,” said the developer.

In 2023, Sobha Realty strategically elevated its market position and ensured continued
success by creating worthwhile partnerships. The company entered into a significant
venture with IIFA 2023 to cater to the global Indian audiences, as well as marked a
multi-year principal partnership with Arsenal Football Club for a truly global outreach.

The company said its $300 million Sukuk issuance last year also demonstrated its

capability to attract a wide range of investors from across the globe. “Another notable
achievement was the Guinness World Record for creating the ‘largest helmet mosaic
formed by people’ depicting the UAE flag.”

https://www.khaleejtimes.com/business/realty/sobha-eyes-dh20b-sales-after-a-record-breaking-
2023