Page 181 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:15 PM Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5 Billion - mid-east.info
Sobha Realty achieves all-time high

sales in 2023 with record bookings of

AED 15.5 Billion

March 2, 2024 11

Sobha Realty, a leading real estate developer in the region committed to delivering unrivalled
quality and luxury, concluded the year 2023 with record-breaking sales. The company

recorded all-time high sales of AED 15.5 billion in 2023, demonstrating the surging demand
for its luxury properties.

In 2023, the company witnessed a 51 per cent growth in sales across its diverse portfolio of

residential and commercial developments in Dubai. The company attained its sales target of
AED 15 billion in 2023 and is aspiring to achieve AED 20 billion in 2024. Sobha Realty’s

steadfast commitment to ensure utmost excellence in design, craftsmanship, quality, and
customer satisfaction, as well as timely delivery of its projects have been key factors for the

rising demand for its properties. The company handed over 1819 units in the last year across
2 of its completed projects, before their due date. In view of this sales growth, the company

has attained a market share of ~10 per cent by value in Dubai during the year.

Last year, the company also made significant strides in establishing a robust global presence

through its marketing efforts and set out the aspiration to expand its footprint in some key
global markets. Sobha Realty’s consistency in setting new industry standards with each of its

projects, including the newly launched Sobha Hartland-2 and Sobha Seahaven Sky Edition,
has resulted in a strong demand from the consumers.

Last year the company took a strategic initiative to introduce their first corporate brand

campaign ‘The Art Of The Detail’ which showcases the DNA of the organization. As a result,
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Sobha realty rose up to become the 2 most recalled brand in Dubai Real Estate in the year,
reported in a brand heath research conducted amongst real estate intenders.

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