Page 193 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/4/24, 1:16 PM Sobha Realty posts record $4.2bn sales for 2023 in Dubai
Last year, the company also made significant strides in establishing a robust global presence through its
marketing efforts and set out the aspiration to expand its footprint in some key global markets.

Sobha Realty’s consistency in setting new industry standards with each of its projects, including the newly
launched Sobha Hartland-2 and Sobha Seahaven Sky Edition, has resulted in a strong demand from the
consumers.

Last year the company took a strategic initiative to introduce their first corporate brand campaign ‘The Art Of
The Detail’ which showcases the DNA of the organization, said the statement.

As a result, Sobha realty rose up to become the second most recalled brand in Dubai real estate in the year,
reported in a brand heath research conducted amongst real estate intenders, it added.-TradeArabia News
Service

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