Page 347 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

“We are excited to be one of the contributors to the Mothers’ Endowment campaign,
and the entity responsible for developing the campus building of the endowment
university in Dubai. We strongly believe that investing in the endowment university will
reap huge benefits in the future, both locally and regionally, positively impacting

development efforts while reinforcing Dubai’s status as a global destination, and an
incubator of knowledge,” he added.

Strong culture of endowments
The endowment university, which aims to provide thousands of students with education
opportunities, demonstrates the maturation and evolution of the UAE’s culture of
endowments.

The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin
Rashid Al Maktoum on 4 March, and organised by the Mohammed bin Rashid Al
Maktoum Global Initiatives, allows contributors to honour their mothers by donating on
their behalf. It aims to provide education and vocational training to underprivileged
individuals by supporting education across all levels and vocational tracks, giving them
a chance to improve their quality of life, build their capabilities and equip themselves
with the skills needed to succeed the job market, which will ultimately support
development in their communities.

The campaign seeks to revive the culture of endowments as a means of fostering
sustainable impact and giving, while also highlighting the role of mothers in supporting
their children’s education. The campaign also reinforces key values such as honouring
parents, kindness, compassion and solidarity in the community, further strengthening
the UAE’s humanitarian role.

https://www.mediaoffice.ae/en/news/2024/March/18-03/MBRGI-and-Sobha-Realty