Page 360 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin
Rashid Al Maktoum on 4 March, and organised by the Mohammed bin Rashid Al Maktoum

Global Initiatives, allows contributors to honour their mothers by donating on their behalf.
It aims to provide education and vocational training to underprivileged individuals by
supporting education across all levels and vocational tracks, giving them a chance to
improve their quality of life, build their capabilities and equip themselves with the skills
needed to succeed the job market, which will ultimately support development in their

communities.

The campaign seeks to revive the culture of endowments as a means of fostering
sustainable impact and giving, while also highlighting the role of mothers in supporting
their children’s education. The campaign also reinforces key values such as honouring
parents, kindness, compassion and solidarity in the community, further strengthening the

UAE’s humanitarian role.

(https://pancathands.com/)

(https://slearn.academy/)

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