Page 380 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/20/24, 1:00 PM Dailyhunt
The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin

Rashid Al Maktoum on 4 March, is organized under the Mohammed bin Rashid Al

Maktoum Global Initiatives and allows contributors to honour their mothers by donating

on their behalf. It aims to provide education and vocational training to underprivileged

individuals by supporting education across all levels and vocational tracks, allowing

them a chance to improve their quality of life, build their skills and prepare for the job

market, which will ultimately drive the stability and development in their communities.

The campaign seeks to revive the culture of endowments as a development tool that

ensures sustainable impact and giving, while at the same time highlighting the role of

mothers in supporting their children’s education. The campaign also establishes the

values of honouring parents, kindness, compassion and solidarity in the community, and

further establishes the UAE’s humanitarian role.

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