Page 403 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

3/19/24, 11:57 AM MBRGI and Sobha Realty sign charitable grant agreement to establish AED400 million endowment university in Dubai | Emir…
The endowment university, which aims to provide thousands of students with education opportunities, demonstrates the maturation and evolution of the UAE’s
culture of endowments.
The Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum on 4 March, and organised by the Mohammed bin
Rashid Al Maktoum Global Initiatives, allows contributors to honour their mothers by donating on their behalf. It aims to provide education and vocational training to
underprivileged individuals by supporting education across all levels and vocational tracks, giving them a chance to improve their quality of life, build their
capabilities and equip themselves with the skills needed to succeed the job market, which will ultimately support development in their communities.
The campaign seeks to revive the culture of endowments as a means of fostering sustainable impact and giving, while also highlighting the role of mothers in
supporting their children’s education. The campaign also reinforces key values such as honouring parents, kindness, compassion and solidarity in the community,
further strengthening the UAE’s humanitarian role.

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