Page 677 - SOBHA REALTY QUARTERLY PR REPORT - JANUARY-MARCH 2024 (ENGLISH )

2/8/24, 4:47 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - WWZW
This is a groundbreaking agreement for both of us, with Sobha becoming our first

ever training ground naming rights partner, supporting their global growth ambitions

as they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help

us develop the best possible environment for our men's and women's players, coaches

and support staff for years to come. Our training centre is a big part of our people's

lives. It's not just about working hard on the pitches, but also working in our office

spaces, learning, relaxing and spending time with teammates, colleagues and their

families. We are building a winning team and a winning culture; attention to detail is

very important and it's crucial that our people have the right conditions to prepare

well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to

establish robust partnerships that transcend boundaries, and our journey with Arsenal

exemplifies this ethos. From securing the naming rights at The WM club to becoming

a Principal Partner and renaming the club's training ground as "Sobha Realty Training

Centre", highlights the evolution of our collaborations and our commitment to

fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes

beyond sponsorship. This collaboration represents our commitment to quality,

expansion and innovation, not just in the US and the UK, but on an international

scale. Our global targets complement Arsenal's remarkable legacy and together we

aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend

our partnership with Arsenal to new heights by securing this landmark naming rights

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