Page 147 - MBRF ENGLISH PR REPORT - November 2024

attracting more than 100 million users in just three months, leading to a large
influx of investments in this field, facilitating access to information and
providing more opportunities for advanced investments.

He predicted that AI would constitute about 90% of global digital content by
2030, while warning about the potential dangers of deepfakes and the social
confusion they might create, making it difficult to differentiate between truth
and falsehood. He also emphasized that the concept of truth in the AI era is
changing radically, highlighting the importance of verifying the authenticity of
the content viewed on screens before accepting it as fact.

Another session titled ‘The Power of Resilience’ tapped on the ideal way to build
the resilient mindset needed to achieve superior performance in life and work.
Tom Otton, Founder of Create, Ultra-Endurance Athlete, spoke about his
journey with cancer during this session, explaining that the shock of his
diagnosis with the disease was a turning point in his life. He added that as he
recovered physically, he realized that the biggest change was on the
psychological level. Otton shared valuable insights on cultivating a flexible
mindset to excel in both personal and professional life. Drawing from personal
experiences, the speaker explored strategies to adapt to change, embrace
challenges, and achieve superior performance.

The session ‘AI Tips and Tricks for the Everyday Life’, was presented by Rawa Al
Jallad, content creator and influencer. She shared practical insights on how to
incorporate AI into daily life, covering applications in education, sports, and
health. She also provided valuable tips on optimizing AI tools to solve everyday
problems.

Al Jallad reviewed the seekall.ai search tool, an advanced solution that helps
organize online search and analysis processes, contributing to automating the
collection of information and data available in an effective and seamless way.
She also introduced the writing tool ‘Diffchevher,’ which plays a significant role
in processing texts and data and handling written content. She explained that
these tools not only save time but also improve the quality of life by enhancing
the accuracy of analysis and organizing information, ultimately increasing
individual productivity.

The session ‘Identifying and Executing your First AI Project’, featuring Donald
Farmer, Principal of TreeHive Strategy, included a comprehensive overview of
the basics needed to start AI projects. He discussed how to transform ideas into
executable projects using AI technologies, stressing the importance of good
planning, setting clear goals, and effectively utilizing available resources to
achieve success. Farmer also highlighted the tools and methodologies that

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constitute-90-of-global-digital-content/