Page 278 - MBRF ENGLISH PR REPORT - November 2024

11/20/24, 9:05 AM Latest News
Another session titled ‘How to Build the Legacy of a Conscious Leader?’, featured Maria Haggo, Founder of
Transform8, as the speaker. Haggo offered valuable insights into the key characteristics and competencies of

effective leadership in today’s dynamic world. She shared inspiring stories of leaders who overcame
challenges and emphasized the importance of responsibility, growth, innovation, and proactive action.

Haggo explained that conscious leaders place people at the forefront of their priorities and take into account
the psychological aspect of the work environment. She cited a study conducted by Oxford University on the

Workplace Wellbeing Index, which included the top 100 companies in the USA and demonstrated that
successful work environments are those that adopt the principle of wellbeing, which in turn leads to increased

productivity.
Lisa Forte, Cybersecurity Expert and among ‘Top 100 Women in Tech’, presented her ‘Cybersecurity:
Protecting Your Digital Life’, which delved into the complex relationship between cybersecurity and AI. Forte

discussed strategies for developing adaptable and self-recovering systems and infrastructure, as well as
proactive measures to ensure privacy and security when using AI tools in our daily lives.

She explained that social media platforms such as Instagram resort to AI to detect fake accounts through
special evaluation tools that aim to improve the user experience and protect them from being hacked. She
also emphasized that deepfake technology is one of the most dangerous negative applications of AI as it

enables the creation of fake images and videos that are difficult to detect. By highlighting its risks, Forte went
on to emphasize the need to deal with this growing threat of deepfake with extreme caution to ensure the

protection of individuals and institutions from future challenges.
Another session, titled ‘Navigating Careers in the AI Era’, was presented by Alaa Dalghan, Managing Director

of Cognit DX. He explored the job roles that will emerge in the near future and the importance of preparing
for the new wave of jobs directly or indirectly related to this advanced technology.

Dalghan pointed out that AI is expected to radically transform the labor market in the future, complementing
and affecting some jobs and professions, especially those that depend on routine and repetitive tasks. He
also added that the professions requiring innovation and creativity will be difficult for AI to replace.

Furthermore, Dalghan also noted that AI would present many new jobs in the future, such as the ‘AI Ethics
Engineer’, a role that will revolve around ensuring the safe and ethical use of this technology. This job,

according to Dalghan, will urge companies and individuals to keep pace with this rapid change in the work
environment and benefit from artificial intelligence to improve productivity, shorten time, and minimize cost.

Cal Al-Dhubaib, Head of AI and Data Science at ‘Further’, delivered another session titled ‘Embrace the
Boring Side of AI’, which discussed the pitfalls of using AI when dealing with data and sources. AI has

difficulty identifying reliable sources, and when data lacks diversity and depth, it becomes impossible for it to
extract information accurately and effectively.
The session reviewed the AI identification card, which is similar to food nutrition cards, providing clear and

reliable information about how AI works. This enhances the community’s understanding of how this
technology is used in various sectors.

Another session titled ‘Human-Centric Skills in a Tech-Centric World’ was led by Nadine Samra, Chief

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