Page 54 - MBRF ENGLISH PR REPORT - November 2024

Press Release

the USA and demonstrated that successful work environments are those that adopt the principle
of wellbeing, which in turn leads to increased productivity.

Lisa Forte, Cybersecurity Expert and among ‘Top 100 Women in Tech’, presented her

‘Cybersecurity: Protecting Your Digital Life’, which delved into the complex relationship between

cybersecurity and AI. Forte discussed strategies for developing adaptable and self-recovering
systems and infrastructure, as well as proactive measures to ensure privacy and security when

using AI tools in our daily lives.

She explained that social media platforms such as Instagram resort to AI to detect fake accounts

through special evaluation tools that aim to improve the user experience and protect them from
being hacked. She also emphasized that deepfake technology is one of the most dangerous
negative applications of AI as it enables the creation of fake images and videos that are difficult

to detect. By highlighting its risks, Forte went on to emphasize the need to deal with this growing

threat of deepfake with extreme caution to ensure the protection of individuals and institutions
from future challenges.

Another session, titled ‘Navigating Careers in the AI Era’, was presented by Alaa Dalghan,

Managing Director of Cognit DX. He explored the job roles that will emerge in the near future and

the importance of preparing for the new wave of jobs directly or indirectly related to this advanced
technology.

Dalghan pointed out that AI is expected to radically transform the labor market in the future,

complementing and affecting some jobs and professions, especially those that depend on routine
and repetitive tasks. He also added that the professions requiring innovation and creativity will

be difficult for AI to replace.

Furthermore, Dalghan also noted that AI would present many new jobs in the future, such as the

‘AI Ethics Engineer’, a role that will revolve around ensuring the safe and ethical use of this
technology. This job, according to Dalghan, will urge companies and individuals to keep pace with

this rapid change in the work environment and benefit from artificial intelligence to improve
productivity, shorten time, and minimize cost.