Page 3 - Jetour PR Report- April 2024
P. 3
MEDIA MONITORING REPORT
(April 2024)
JETOUR
1 Press Release was issued for Jetour.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.
Arabic Total AED 478,200
*Arabic Total Value of Spend 1:4 AED 1,918,800
English Total AED 295, 700
*English Total Value of Spend 1:4 AED 1,182,800
TOTAL AED 3,101,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
