Page 36 - Jetour PR Report- April 2024

JETOUR highlights hybrid off-road innovation and expansion at Beijing Auto Show | iHeartEmirates
“China’s ascent in the automotive landscape is a testament to our innovation and drive. As
the global auto industry undergoes significant transformations, we at JETOUR remain

steadfast in ‘Travel+’ strategy. Our aim is to not just participate but to lead the ‘Travel+’
segment worldwide,” said Ke ChuanDeng, Vice President of JETOUR Auto. “With ‘One

World, One JETOUR,’ we have laid down in our ‘Travel+’ footprints across the globe,
extending our reach through 600 sales and service networks in over 50 countries and

regions. Our readiness to enter into markets with right-hand drive vehicles and our
upcoming foray into Europe demonstrates our commitment to global integration.”

Additionally, he highlighted the JETOUR’s dedication to ESG principles, “At JETOUR, we
believe in the power of sustainable development. Through our ESG initiatives, we strive to

create and contribute tangible value to society, ensuring that as we grow, we do so with
responsibility and purpose.”

In a strategic partnership with the Discovery Channel, JETOUR reinforced its ‘Travel+‘
philosophy through the ‘Cheetah Conservation Project.’ merging adventure with ecological

mindfulness and environmental stewardship. This project sits within a larger framework of

JETOUR’s global ESG activities including supporting women’s health initiatives in Latin
America, fostering child development in the Middle East and enhancing traffic safety
education across Africa.

JETOUR introduced its super hybrid off-road platform, embodying versatility, energy

prowess, intelligent cockpit innovations, and cutting-edge electronic architecture. The super

hybrid i-DM system, integrated with a 1.5TGDI high-efficiency engine, a specialised DHT
gearbox for hybrids and an advanced battery and management system, promises to
revolutionise vehicle performance, energy efficiency and safety standards.

“At JETOUR, we centre our product development around the evolving customer demands in
an effort to boost customer satisfaction and forging strong relationships through co-creation

and attentive listening. We are dedicated to not just following but shaping this strategy by
continuously innovating our ‘Travel+’ products and ecosystem. Our goal is to simplify,

enhance and make traveling a more delightful experience for everyone,” said Dai Lihong,
Executive Vice President of JETOUR Auto. “By adhering to global standards and

regulations, and partnering with renowned global suppliers, we ensure our new products are
of the highest quality, maintaining JETOUR’s reputation as a brand that customers can trust

and rely on, wherever their travels take them.”

During the press conference, JETOUR Automotive highlighted their ‘Travel+’ series of
products, with the spotlight on their hybrid electric T-series lineup. The series is specifically

crafted for off-road enthusiasts, including the flagship A+ class T1 plug-in hybrid SUV,

https://www.iheartemirates.com/news/jetour-highlights-hybrid-off-road-innovation-and-expansion-at-beijing-auto-show 2/4