Page 49 - Jetour PR Report- April 2024
P. 49
JETOUR showcases hybrid off-road innovation at Beijing Auto Show; prepares entry into right-hand drive, European markets …
At the 2024 JETOUR Beijing Auto Show Press Conference, JETOUR also announced the
brand’s collaboration with Discovery Channel.
In a strategic partnership with Discovery Channel, JETOUR has reinforced its ‘Travel+’
philosophy through the ‘Cheetah Conservation Project.’
This collaboration is a testament to the brand’s resolve to merge the thrill of adventure with
ecological mindfulness and environmental dedication.
The project sits within a larger framework of JETOUR’s global ESG activities, which include
empowering women’s health initiatives in Latin America, fostering child development in the
Middle East, and enhancing traffic safety education across Africa.
JETOUR has introduced the super hybrid off-road platform, embodying versatility, new
energy prowess, intelligent cockpit innovations, and cutting-edge electronic architecture.
Its super hybrid i-DM system, integrated with a 1.5TGDI high-efficiency engine, a specialized
DHT gearbox for hybrids, and an advanced battery and management system, promises to
revolutionize vehicle performance, energy efficiency, and safety.
“We are dedicated to not just following, but shaping this strategy by continuously
innovating our ‘Travel+’ products and ecosystem. Our goal is to simplify, enhance, and make
travel a more delightful experience for everyone,” Dai Lihong, Executive Vice President of
JETOUR Auto, said.
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