Page 3 - HIMA Group PR REPORT - DECEMBER 2025
P. 3
PR REPORT
HIMA
December 2025
3 Press Releases were issued for HIMA
1 Content Developments were made for HIMA
The Pess Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 269,200
*Arabic Total Value of Spend 1:6 AED 1,615,200
English Total AED 613,900
*English Total Value of Spend 1:6 AED 3,683,400
TOTAL AED 5,298,600
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
