Page 159 - SHARJAH AIRPORT PR REPORT - JANUARY 2024

1/29/24, 10:26 AM Sheikh Sultan Bin Ahmed witnesses the launch of new Sharjah identity - GulfToday

Sheikh Sultan explained that the launch of the new identity is a manifestation of the
emirate's spirit and its potential to expand further in all fields, as well as provide top-notch
services and incentives that drive the ongoing growth of Sharjah.

He noted that the new identity was developed with Sharjah's strengths and distinctive
features in mind, in addition to its allure as a hub for tourism, living, work, study, and
investment.

Sheikh Sultan toured Al Noor Island, where he viewed the exhibition pavilions, which
spotlight the meanings and connotations of the new Sharjah identity through artistic
performances.

Sheikh Sultan Bin Ahmed is being briefed about the artistic display.

Sheikh Sultan Bin Ahmed pointed out that the new identity was developed in accordance
with identifying the points and features of Sharjah’s strength and distinction and its
attractiveness for tourism, living, work, study and investment, and represents an open
invitation to the world to explore the extent of the richness and diversity that Sharjah
possesses, and the enormous opportunities and potential it abounds in.

It also provides a wide range of promising opportunities in various ways, Cultural,
educational, economic, social and entertainment sectors.

The Deputy Ruler of Sharjah toured Al Noor Island, looking at the display stations that
express, through their artistic performances, the connotations and meanings of Sharjah’s
new identity, which was derived from Sharjah’s rich history and what distinguishes it in its

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