Page 3 - BKN301 PR Report - October 2023
P. 3
MEDIA MONITORING REPORT
(October 2023)
BKN301
1 Opinion Piece were issued for BKN301.
2 Interviews were conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - English IN UAE AED.
English Total AED 27,400
*English Total Value of Spend 1:4 AED 109,600
TOTAL AED 109,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
