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How consumer choices drive the evolution of financial apps - Finance Middle East

How consumer choices drive the

evolution of financial apps
By Eric Karobia, CEO of Whizmo
March 02, 2025 04:12 AM GST

In this age of empowered consumers, their preferences, behaviours, and feedback have
become critical drivers for change.

Credit

The financial industry is at the crossroads of innovation and consumer empowerment. As financial and banking
services become integral to daily life and economic progress, individuals and businesses alike are seeking
solutions that align with their unique needs. This surge in demand, fuelled by rapid technological
advancements, is driving a comprehensive transformation within the financial sector. At the forefront of this
evolution are innovative financial apps, empowering individuals with convenient, accessible, and secure tools
for managing their finances.

The Customer -

There was a time when products and services were developed with limited consumer influence on design or
delivery. Today, however, customers not only play a pivotal role in shaping the products and services they

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