Page 25 - UNIFONIC PR REPORT - July 2024_Neat

7/31/24, 2:35 PM Latest News

Software's Doomsday or Dawn? AI's Radical

Reinvention of SaaS

30/07/2024

By Jonathan Labin, Senior Advisor to Unifonic and a board member at Sestek.

Is the rise of AI putting Software as a Service (SaaS) on life support, or is it catapulting it to new heights? The

answer seems to depend on where you're standing. If you tune into the global tech conversation, you'll hear
a pessimistic narrative. Many commentators are predicting that AI will be the death knell for SaaS as we
know it. This pessimism isn't just talk – SaaS Multiples have collapsed to 5.2 times revenue, well below

COVID and even pre-COVID levels.

Yet, in the Middle East and North Africa (MENA) region and other emerging tech markets, SaaS is one of the
hottest startup categories, with founders and investors buzzing with excitement.

https://www.arabbnews.com/english/Latest-News.asp?id=17564 1/4