Page 3 - UNION PROPERTIES GENERAL REPORT - APRIL 2025
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PR REPORT


                                       Union Properties



                                                     April 2025



                 1 Press Release was issued for Union Properties
                 1 Listing was made for Union Properties
                 3 Interviews were conducted for Union Properties

                 21 Content Developments were made for Union Properties
                 1 Media plan was made for Union Properties

                 The Press Release was sent to all local, Pan Arab English and Arabic publications


                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    Arabic  Total                                                     AED              5,094,400


                  *Arabic Total Value of Spend 1:4                     AED                    20,377,600

                  English Total                                                       AED                 535,300


                  *English Total Value of Spend 1:4                    AED                       2,141,200

                  TOTAL                                                AED                     22,518,800



                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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