Page 88 - KHALIFA FUND PR REPORT FEBRUARY 2025

2/18/25, 1:40 PM Latest News

Dubai, UAE, February 17, 2025: The Khalifa Fund for Enterprise Development (KFED) announced its
sponsorship to 10 innovative national initiatives in the food and beverage sector at the 30th edition of Gulfood
exhibition, which is being held at the Dubai World Trade Centre (DWTC) from February 17 to 21, 2025.

The KEFD is showcasing the products of these 10 projects at Gulfood within a collaborative platform co-
hosted with Mohamed Bin Rashid Establishment for SME Development in the UAE pavilion, situated in the

Sheikh Rashid Hall.
The move is consistent with the Fund’s ongoing commitment to empowering UAE entrepreneurs across

critical sectors, such as food and beverages, and seeks to highlight the quality of national food products,
enhance their competitiveness and facilitate their access to international markets.

Through this initiative, the KFED presents an idea platform for these 10 participating projects to showcase
their products, raise brand visibility, and explore potential collaborative opportunities with global importers
and investors.

Among the projects supported by KFED at Gulfood 2025 are ‘Sinless General Trading,’ the UAE’s sole
producer of gluten-free flour products, ‘Classic Al Ain Ice Cream Factory,’ which specialises in ice creams

marketed under the Novella Ice Cream Brand; as well as ‘Nawader Food Industries L.C.C,’ which produces
premium sterilised dates packed to the highest quality standards.

The List also Includes ‘Rukn Al Khair Food Industries,’ a producer of -collagen and gelatine- enriched soups
and broths that benefit bone health, and was nominated for the ‘Best Health and Wellness Product’ award;

‘Flaky Layers Bakery,’ which produces pastries, bread, rolls, and traditional confections; and ‘Mars Food
Industries L.L.C,’ specialising in innovative food solutions and products for children.
The KFED is also supporting the participation of ‘Abdulla Al Banna Meat Products Manufacturing,’ a specialist

in meat during and retail distribution; ‘Exotic Colours Trading,’ which trades rice, pasta, grains, and legumes;
‘Belfry Food Trading,’ specialising in the distribution of canned and preserved foods, including dairy products,

juices, ice creams, and bottled water; along with ‘Figo Trading,’ which focuses on the wholesale distribution of
sweets and nuts.

Mouza Obaid Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development (KFED), emphasised the
Fund’s steadfast commitment to supporting national food and beverage initiatives, recognising them as a key

element in advancing self-sufficiency, ensuring food security, and driving the diversification of the UAE’s
economy. She underscored how Gulfood provides valuable opportunities for UAE-based entrepreneurs to
expand in the global food and beverage market.

Al Nasri remarked: “We are truly elated to be participating in Gulfood 2025, the world’s most significant
annual food and beverage exhibition, for the ninth consecutive year. The platform presents an ideal

opportunity for us to support national food and beverage projects, enabling local entrepreneurs to showcase
their products, including those locally manufactured for the very first time.This is consistent with our goal of
encouraging innovation and enabling local businesses to grow and thrive internationally.”

The Gulfood 2025 is the largest edition to date, showcasing over a million products from more than 5,500
companies worldwide.

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