Page 3 - AAE PR REPORT - January 2025
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     PR REPORT
                                    Al Ansari Exchange
                                                 January 2025
                 2 Press Releases were issued for Al Ansari Exchange
                 3 Statements were issued for Al Ansari Exchange
                 3 Interviews were conducted for Al Ansari Exchange
                 18 Content Developments were made for Al Ansari Exchange
                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.
                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                               1,177,800
                  *Arabic Total Value of Spend 1:4                     AED                             4,711,200
                  English Total                                                       AED                                572,500
                  *English Total Value of Spend 1:4                    AED                            2,290,000
                  TOTAL                                                AED                            7,001,200
                 *This calculation is based on the principle that editorial has four times the value of paid-for advertising,
                 as surveys have proven that majority of readers tend to believe the veracity of editorial is four times
                 more than paid-for advertising.





