Page 3 - LAMBORGHINI PR REPORT - January 2024
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PR REPORT
Lamborghini Abu Dhabi & Dubai
January 2024
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
English Total AED 114,300
*English Total Value of Spend 1:4 AED 457,200
TOTAL AED 457,200
Total English Media Reach 22,501,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
