Page 3 - Wilo PR Report - December 2023
P. 3
MEDIA MONITORING REPORT
(December 2023)
Wilo
1 Press Release was issued for Wilo.
1 Opinion piece was issued for Wilo.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 130,100
*Arabic Total Value of Spend 1:4 AED 520,400
English Total AED 155,400
*English Total Value of Spend 1:4 AED 621,600
TOTAL AED 1,142,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
