Page 3 - FDF PR REPORT - OCTOBER 2024 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
October 2024
6 Press Releases were issued for Family Development Foundation (FDF)
2 Statements were issued for Family Development Foundation (FDF)
4 Articles were issued for Family Development Foundation (FDF)
1 Interview was conducted for Family Development Foundation (FDF)
8 Social Media contents were made for Family Development Foundation (FDF)
20 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 315
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,034,000
*Arabic Total Value of Spend 1:4 AED 8,136,000
English Total AED 878,800
*English Total Value of Spend 1:4 AED 3,515,200
TOTAL AED 11,651,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
