Page 3 - GAS PR REPORT - JUNE 2024
P. 3
PR REPORT
General Authority of Sports
June 2024
3 Press Releases were issued for the General Authority of Sports
1 Statement was issued for the General Authority of Sports
2 Interviews were conducted for the General Authority of Sports
2 Speeches were issued for the General Authority of Sports
1 Event Evaluation was made for the General Authority of Sports
9 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 463,500
*Arabic Total Value of Spend 1:4 AED 1,854,000
English Total AED 176,500
*English Total Value of Spend 1:4 AED 706,000
TOTAL AED 2,560,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
