Page 3 - WORLD OF COFFEE 2024 ARABIC PR REPORT (Part 1)
P. 3
PR REPORT
World of Coffee 2024
11 Press Releases were issued for World of Coffee
1 Media Invite was made for World of Coffee
1 Opinion Piece was made for World of Coffee
1 Feature Article was made for World of Coffee
55 Interviews were conducted for World of Coffee
14 Content Development were made for World of Coffee
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 9,543,700
*Arabic Total Value of Spend 1:4 AED 38,174,800
English Total AED 5,489,200
*English Total Value of Spend 1:4 AED 21,956,800
TOTAL AED 60,131,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
