Page 2 - Centena Group PR Report - August 2024
P. 2
MEDIA MONITORING REPORT
(August 2024)
Centena Group
1 Face-to-Face Interview was conducted for Centena Group
1 Opinion Piece was issued for Centena Group
TOTAL VALUE - ENGLISH PRESS RELEASES IN UAE AED.
English Total AED 9,200
*English Total Value of Spend 1:4 AED 9,200
TOTAL AED 36,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
