Page 56 - MBRF PR REPORT - MARCH 2025

3/18/25, 10:26 AM As part of National Reading Month activities MBRF launches ‘Knowledge Lounge' in Australia to foster knowledge dialogue among…
His Excellency Jamal bin Huwaireb, CEO of MBRF, emphasized the importance of this event in creating a global
knowledge community driven by creativity. H.E. stated: “The launch of ‘Knowledge Lounge’ in two Australian cities
marks a crucial step in MBRF’s mission to promote knowledge and intellectual engagement within communities. We
aim to open new avenues for Emirati and Arab youth abroad by providing them with a dynamic platform that brings

them together, enhances their knowledge and expertise, and strengthens their connection to their roots. These
initiatives empower youth to explore new perspectives and establish knowledge as a fundamental pillar for progress
and prosperity.”

H.E. bin Huwaireb said, ' At MBRF, we are dedicated to playing an active role in National Reading Month. We are
driven by our belief in the transformative power of knowledge in community development. By conducting events that
encourage a reading culture and inspire generations to explore and engage in continuous learning, we contribute to

realizing the UAE’s vision of becoming a thriving global hub for knowledge and intellectual excellence.”

His Excellency Khalid Al Nuaimi, Director of the Federal Youth Authority, stated: “The UAE’s wise leadership
firmly believes that knowledge is one of the cornerstones for building a highly skilled workforce capable of leading the
future and actively contributing to sustainable development. Consequently, fostering a culture of reading remains a
national priority, with the UAE implementing an ambitious strategy to integrate reading as a vital part of daily life. This
initiative drives progress by cultivating a creative, inspired society that can adapt to a rapidly changing world. At the
Federal Youth Authority, we recognize the potential of youth in driving change. Additionally, we are committed to

continually providing platforms and opportunities that inspire them to read, explore, and expand their knowledge in
ways that seamlessly align with their evolving aspirations and needs.”

H.E. Al Nuaimi added: “Youth play a vital role in supporting national goals through initiatives that create tangible social
impact on a global scale. The ‘Knowledge Lounge,’ launched by MBRF in Sydney and Melbourne as part of the UAE’s
National Reading Month 2025, represents a significant step in encouraging Emirati youth to engage in intellectual and
cultural exchange with the Arab knowledge community. Additionally, it promotes global creative collaborations, reflecting

a steadfast commitment to positioning reading as a primary source of innovation and development, while inspiring
future generations to succeed in various fields.”

Engagement platform

Noor Al Ali, President of the Emirates Global Youth Council in Australia, said: “Knowledge serves as a
fundamental pillar in the development of youth, particularly for those pursuing their education abroad. The council is
honored to be part of this initiative, which serves as a vital platform for cross-cultural interaction with diverse global
communities. Additionally, it encourages meaningful exchanges of knowledge and expertise between Emirati youth and

their Arab and international counterparts, further broadening their horizons across various fields. By fostering a dynamic
environment for learning and development, this initiative empowers students to explore new ideas while nurturing
creativity and innovative thinking. The opportunity to engage with diverse perspectives significantly enriches their
knowledge base, leaving a lasting impact on both their academic and professional journeys.”

The Knowledge Lounge is one of MBRF’s key initiatives dedicated to knowledge sharing. It serves as an ideal platform
for organizing expert-led sessions across multiple disciplines, further creating opportunities for knowledge

dissemination. Through interactive sessions, it connects readers with authors, personal development coaches, and
specialists, encouraging in-depth discussions and the exchange of ideas. The initiative actively promotes reading as an

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