Page 71 - MBRF PR REPORT - MARCH 2025

3/18/25, 10:27 AM As part of National Reading Month activities MBRF launches ‘Knowledge Lounge' in Australia to foster knowledge dialogue among…
His Excellency Jamal bin Huwaireb, CEO of MBRF, emphasized the importance of this event in creating a
global knowledge community driven by creativity. H.E. stated: “The launch of ‘Knowledge Lounge’ in two
Australian cities marks a crucial step in MBRF’s mission to promote knowledge and intellectual engagement
within communities. We aim to open new avenues for Emirati and Arab youth abroad by providing them with a
dynamic platform that brings them together, enhances their knowledge and expertise, and strengthens their
connection to their roots. These initiatives empower youth to explore new perspectives and establish knowledge
as a fundamental pillar for progress and prosperity.”

H.E. bin Huwaireb said, ' At MBRF, we are dedicated to playing an active role in National Reading Month. We
are driven by our belief in the transformative power of knowledge in community development. By conducting
events that encourage a reading culture and inspire generations to explore and engage in continuous learning,
we contribute to realizing the UAE’s vision of becoming a thriving global hub for knowledge and intellectual
excellence.”

His Excellency Khalid Al Nuaimi, Director of the Federal Youth Authority, stated: “The UAE’s wise
leadership firmly believes that knowledge is one of the cornerstones for building a highly skilled workforce
capable of leading the future and actively contributing to sustainable development. Consequently, fostering a
culture of reading remains a national priority, with the UAE implementing an ambitious strategy to integrate
reading as a vital part of daily life. This initiative drives progress by cultivating a creative, inspired society that can
adapt to a rapidly changing world. At the Federal Youth Authority, we recognize the potential of youth in driving
change. Additionally, we are committed to continually providing platforms and opportunities that inspire them to
read, explore, and expand their knowledge in ways that seamlessly align with their evolving aspirations and
needs.”

H.E. Al Nuaimi added: “Youth play a vital role in supporting national goals through initiatives that create tangible
social impact on a global scale. The ‘Knowledge Lounge,’ launched by MBRF in Sydney and Melbourne as part
of the UAE’s National Reading Month 2025, represents a significant step in encouraging Emirati youth to engage
in intellectual and cultural exchange with the Arab knowledge community. Additionally, it promotes global creative
collaborations, reflecting a steadfast commitment to positioning reading as a primary source of innovation and
development, while inspiring future generations to succeed in various fields.”

Engagement platform

Noor Al Ali, President of the Emirates Global Youth Council in Australia, said: “Knowledge serves as a
fundamental pillar in the development of youth, particularly for those pursuing their education abroad. The council
is honored to be part of this initiative, which serves as a vital platform for cross-cultural interaction with diverse
global communities. Additionally, it encourages meaningful exchanges of knowledge and expertise between
Emirati youth and their Arab and international counterparts, further broadening their horizons across various
fields. By fostering a dynamic environment for learning and development, this initiative empowers students to
explore new ideas while nurturing creativity and innovative thinking. The opportunity to engage with diverse
perspectives significantly enriches their knowledge base, leaving a lasting impact on both their academic and
professional journeys.”

The Knowledge Lounge is one of MBRF’s key initiatives dedicated to knowledge sharing. It serves as an ideal
platform for organizing expert-led sessions across multiple disciplines, further creating opportunities for
knowledge dissemination. Through interactive sessions, it connects readers with authors, personal development
coaches, and specialists, encouraging in-depth discussions and the exchange of ideas. The initiative actively
promotes reading as an essential daily habit, enabling participants to refine their analytical and critical reading
skills while equipping them to engage in intellectual discussions.

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