Page 3 - DGHR PR REPORT - JANUARY 2025
P. 3
PR REPORT
Dubai Government Human Resources
Department
January 2025
2 Press Releases were issued for DGHR
4 Statements were issued for DGHR
2 Interviews were conducted for DGHR
11 Content Development were made for DGHR
2 Media plans were made for DGHR
1 Opportunity was missed for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 799,400
*Arabic Total Value of Spend 1:4 AED 3,197,600
English Total AED 340,200
*English Total Value of Spend 1:4 AED 1,360,800
TOTAL AED 4,558,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
