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PR REPORT
General Authority of Sports
February 2024
4 Press Releases were issued for the General Authority of Sports
5 Statements were issued for the General Authority of Sports
2 Speeches were issued for the General Authority of Sports
9 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,077,900
*Arabic Total Value of Spend 1:4 AED 4,311,600
English Total AED 68,100
*English Total Value of Spend 1:4 AED 272,400
TOTAL AED 4,584,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
