Page 113 - MAJRA PR REPORT - MARCH 2025

3/12/25, 3:59 PM Make it in the Emirates Ramadan Market debuts
The initiative, introduced in collaboration with the Emirates Council for
Rural Development, the National CSR Fund “MAJRA,” and the UAE Food

and Beverage Business Group, seeks to improve consumer demand for
locally manufactured products by offering them at competitive prices.

The first edition of the market opened at the Umm Al Quwain Chamber of

Commerce and Industry, featuring a diverse range of Ramadan-related
products. This platform is developed to support both local manufacturers

and consumers and will run throughout the first two weeks of Ramadan.

The market aims to raise the competitiveness of UAE-made products by

directly promoting them and encouraging local consumption. Additionally,
the initiative contributes to the growth of the food and beverage (F&B)

sector, strengthening its role in the national economy.

Omar Al Suwaidi, Undersecretary of MoIAT, highlighted the importance of
the initiative, stating that, “Through this initiative, we provide an interactive

forum enabling local manufacturers to engage directly with the public,
enhancing consumer confidence in UAE-manufactured products and

contributing to sustainable industrial growth.” He also emphasized the role
of the initiative in promoting competitively priced domestic products

during the Year of Community.

Khalfan Ahmed Mesfer, Chairman of the UAQ Chamber of Commerce,

praised the market’s contribution to strengthening local industries. He
noted that the event raises the visibility of national products and raises

consumer awareness of their quality, while also providing valuable

networking possibilities for entrepreneurs and manufacturers.

Mohammed Khalifa Bakhit Al Kaabi, Secretary-General of the Emirates
Council for Balanced Development, reiterated the council’s commitment to

empowering local communities and encouraging sustainable economic
growth. He emphasized the initiative’s focus on creating investment and

development opportunities that improve community stability.

Sarah Shaw, CEO of Majra, underscored the organization’s dedication to
social responsibility by sustaining the national economy and empowering

local manufacturers. She highlighted the market as a model for sustainable

consumption, strengthening relations between the private sector and the
community.

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